Generative engine optimization.

Traditional SEO gets you a click from a list of search results. GEO gets your name into the answer that an AI writes. In BrightLocal's 2026 consumer survey, 45 percent of US consumers used AI to find local businesses, up from 6 percent a year earlier. When Google shows an AI Overview, the top result gets 58 percent fewer clicks, according to Ahrefs. If people can only find you as a blue link, you miss the decisions they make while reading the answer.

AI tools pick sources they can read and quote easily, and they recommend businesses they see mentioned in many places. In Ahrefs' study of 75,000 brands, being shown in Google's AI Overviews went together strongly with how often a brand was mentioned (a correlation of 0.664), and much less with links from other sites (0.218). So the work has two parts: clear structure on your site, and mentions of your name elsewhere.

• The answer comes first. Every important page and section answers its question in the first sixty words, because that is the part AI tools pick up.
• Headings written as questions. They use the words your clients use, in a clear order, so AI tools can follow the page.
• Sentences that can be quoted. Where it matters, each sentence holds one fact, so it still makes sense when an AI quotes it on its own.
• Structured data. This is the code that tells search engines what things are. It covers your business, the person behind it, each service, each FAQ and each project, and we check it every time the site is updated.
• Everything readable without JavaScript. Most of the bots AI companies send to read websites don't run scripts. Everything important is in the plain HTML, and those bots are explicitly allowed in.
• An llms.txt index and an RSS feed. AI tools find your important pages without guessing.

• One name, everywhere. Your name, role, location and links are the same on every profile, and sameAs data connects the profiles. AI tools recommend a business, so it has to look like one business everywhere.
• Mentions where people ask. Real answers in the online communities your clients read, and a place on the pages AI tools already quote for your field.
• Review sites and directories that matter. They are filled in properly and kept up to date, because AI tools quote them when they recommend who to hire.
• Your own data. Other sites link to studies based on real measurements, and AI tools quote them. Where you have the material, we publish them for you.

AI mentions lag behind normal Google rankings by one to two months, so the first change usually shows in the second or third month after the work is live.

Every site we build includes this work. If you like your current site and want AI tools to recommend you, you can book GEO on its own. It covers a review of your existing pages, and the work on your name and mentions elsewhere. The price is fixed and agreed before we start; see the packages.