The Index: 20 interior studio websites, measured.

We measured the websites of 20 leading interior design studios on a phone. The median took 5.9 seconds to show its first photograph.

Speed on a phone

We timed 19 topinterior studio siteson a phone.

A typical studio site
5.9 s
Made it under 2 seconds
1 of 19
Every site we build
< 2 s

What the twenty have, and what they miss

Restraint and photography, and the same gaps

How heavy were the home pages?

39MBthe heaviest home page, in megabytes
3/14of the 14 with real-visitor data fail Google's 2.5-second line on a phone
No main heading (H1) on the home page15 of 20
A cookie bar over the first screen8 of 20
A newsletter pop-up on arrival4 of 20
A press page13 of 20
A shop, editions or furniture line in the menu16 of 20
A second language set up for search4 of 20
A budget question on the enquiry form0 of 20
Testimonials on the home page0 of 20
Every home picture described (alt text)2 of 16

The ten-point check

What we look at on every studio website

  1. 01Does the first room appear within two seconds on a phone?
  2. 02Does anything cover the first screen on a phone: a cookie bar, a pop-up, an intro film?
  3. 03Are the photographs sharp on a phone screen?
  4. 04Does the newest project page give the place, the year, the scope and the photographer in words?
  5. 05How many taps to the enquiry, and what does it ask?
  6. 06Does every picture have a description for screen readers and search?
  7. 07Does the home page have one main heading, a title, a description and structured data?
  8. 08Are there visible errors or dead links?
  9. 09Is there a press page?
  10. 10Is the site set up for every language its clients read?

Every site we build passes all ten, with the first room on a phone in under two seconds. How we work

Start a project

Tell us about your studio. You get one fixed price before any work starts.

fioel
Amsterdam, the Netherlands
Working with interior studios worldwide