Notes, written from the work.

Notes for interior designers and interior architects on websites, project pages, photography, and being found on Google and in AI answers. One piece at a time, from the work.

07 / 07
  1. Squarespace or custom: interior designersSquarespace suits most new interior studios. A custom site pays off once a template holds the work back: what each costs you, and how to tell which you need.5 min read
  2. A bold interior design website beats a pretty oneA pretty interior design site shows taste. A bold, service-led one also says what you do, who for and how to start. A six-point check for your homepage.6 min read
  3. Do AI answers still send visitors to a studio's website?Fewer people click when Google shows an AI summary, and cited pages keep more of the clicks that are left. The numbers, and what they mean for a small studio.4 min read
  4. Before and after on interior design websites, done honestlyHow to show a before and after honestly: same camera spot, real photos instead of renders, retouching declared, and permission from client and photographer.8 min read
  5. The interior designer website that books consultationsAn interior design website books consultations when it opens on one strong room, says who you work with, and uses a short six-field form.6 min read
  6. Core Web Vitals for image-heavy portfolio sitesPhoto-heavy portfolio sites pass Core Web Vitals when the top photo loads first and the rest wait. Google's limits, and the order we fix things in.6 min read
  7. How to photograph and order a project for the webShow each interior project in the same order: one wide shot of the finished room, then the before or the plan, three to six rooms and two close-ups.6 min read
27 questionsQuestions people ask before they order a website.Each one has a short answer, and Ask me sends the question to me by email.