The interior design project page, in order

Build every interior design project page in the same six parts: the cover, one line about the idea, the facts, the story in real text, the pictures, and the next step. The best project page we measured follows this order and has over 1,000 words of story. Several top studios publish photos only, which leaves clients and search engines nothing to read.

Why one order for every project?

When every project page has the same structure, your portfolio reads as one body of work. A visitor learns where to look on the first page and finds the same things on the next. When each page is arranged differently, the portfolio looks like a folder of uploads, however good the photographs are.

The order below comes from reading the project pages of the top interior studios in October 2026, and from the order we use on the sites we build. It works for a private home, a hotel or a shop.

1. The cover

Open with one photograph across the screen, then the project name. Choose the photo you would show first if a client asked to see the project. On a phone it should fill the width, so ask your photographer for an upright version of the main views as well as the wide ones.

Name a private home by its place, its street or the kind of house, never by the client. "A townhouse in Bath" or "Apartment on a canal, Amsterdam" tells the visitor what the project is and keeps your client private.

2. One line about the idea

Under the name, write one sentence in your own words about what the project is. Not the address and not a list of rooms: the idea. What did the clients ask for, and what did you decide? The best project page we measured does exactly this, right under the name.

One sentence is enough. It is the line a visitor reads before deciding whether to scroll on.

3. The facts

Then the facts, one per line: location, year, category, size, scope and photographer. Keep them short and in the same order on every project.

Clients scan this block in a few seconds to see whether you do their kind of project. Google and AI assistants read it too, because it is plain text. Google's own advice for its AI features lists "making sure that important content is available in textual form"¹. A year and a city written on the page can be found. The same facts inside a photo cannot.

4. The story, in real text

Now tell the project: the brief, the house as you found it, the plan, the materials and why you chose them, the decision that was hardest. Write it the way you would tell a client walking through the house, not as marketing copy.

This is the part most studios skip. The best project page we measured has over 1,000 words of story. Several top studios publish photos only, with no text at all. Those pages may look beautiful, but a client cannot learn how the studio thinks from them, and search engines and AI assistants have nothing to read about the work. When someone asks ChatGPT for a designer who restores period homes, it can only learn that you do from words on a page.

The story does not need to be long to be useful. Three or four paragraphs that say what you did and why are far better than none.

5. The pictures

Then the photographs: the rooms first, then the details, the materials and the light. Keep each photo in the shape it was shot, and add the plan if you have one. Our guide to photographing and ordering a project goes through the order in detail, from the establishing shot to the two closes.

Credit the photographer in the facts at the top, as text. Photographers usually keep the copyright and license the images to you. Business of Home² puts it plainly: "photographers retain ultimate ownership of the copyright." So name them on every project, and ask before the shoot how they want the credit written.

6. The next step

End with your next project and one short line to get in touch, such as "Discuss a project". A page that stops after the last photo leaves the visitor with nowhere to go. The best project page we measured ends with a link to the next project.

The next project keeps a visitor in your work. The line to get in touch catches the visitor who has already decided.

What should I fix first?

1. Add the facts under every project name. They are the quickest part to write, and they help clients and search engines at once.
2. Write one sentence about the idea of each project.
3. Name private homes by place or street, never by client.
4. Add the photographer's credit to the facts, as text.
5. Write the story for your three most important projects first, then the rest.
6. End every project page with the next project and one line to get in touch.

Most of this is writing, not design, and it costs very little. The sites we build for interior designers are made around this order, so every new project drops into a page that already works.