Press on an interior designer's website: what works

When ChatGPT and Perplexity name interior designers, magazines are among the pages they cite, and most of those pages are lists. In our test of 60 answers, magazines were cited at least 33 times, and 26 of those were lists and rankings such as AD100, Elle Decor's A-List and House & Garden's London designers. Your own site should show that press in words, with a link to each piece.

What did the answers cite?

On 22 October 2026 we asked ChatGPT, with web search on, and Perplexity three questions a client might type, in Amsterdam, London, Milan, New York and Paris, twice per city: 60 answers. How ChatGPT decides which interior designer to name explains the test. Here we looked only at the magazine pages the answers cited.

ChatGPT cited magazines 22 times and Perplexity at least 11. Perplexity cites by number and we kept only its first 8 pages per answer, so its count is a minimum. Most of these were not features about a single house. They were lists:

• House & Garden's interior designers in London, cited 4 times
• Archi&Interiors' best architecture and interior design firms in Milan, 6 times
• AD100 2026 from Architectural Digest, 6 times
• Elle Decor's A-List, 7 times across three of its lists
• lists from Country Life and Wallpaper, and a second Archi&Interiors list, 3 times between them

Only 4 citations went to a feature about one project or one studio.

So a place on a respected list does two jobs. It tells a client who to call, and it gives an AI assistant a page it can quote.

Why your own site still matters

A magazine list names you in a sentence or two. A client who reads it, or an assistant that repeats it, then looks at your site. If your site says nothing about that feature, the two do not meet.

Some of the studios in our study of the best interior designer websites do this well: a publications page dated to the month, or a press page that lists each magazine by month.

What should the press page show?

1. One line per feature, as text. The publication, the month and year, the title of the piece, and the project it covers.
2. A link to the piece. If it is only in print, a scan of the page, with the same line of text beside it.
3. The newest first. A list that ends three years ago reads like a studio that stopped.
4. Logos only as an extra. A row of magazine logos looks good, but it says very little in words.

Put press on the project page too

If a project was published, say so on its page: "Published in Livingetc, March 2026", with a link. The client sees that someone else chose the work. The article and the project page now point at each other. Our guide to the project page shows where that line goes.

How do you get onto the lists?

Each list is chosen by the magazine's editors. What you can control is how easy your work is to find and to describe: a clear site, a page for every project with real text, and a press page that is up to date.

None of this guarantees a place in an answer or on a list. But when a magazine does name you, your site will back it up.

Where do you stand?

Ask ChatGPT and Perplexity for interior designers in your city and open the sources under each answer. Which lists do they cite, and are you on them? Or run the free AI check: it asks both, live, and shows whether your studio comes up and who is named instead.